Revenue and gross

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Offerit allows you to specify two values with the conversion pixel for the amount of a conversion, revenue and gross.

Revenue

Revenue is the amount earned by your Offerit affiliate network for this conversion. Revenue is displayed anywhere you see your conversion details, and is used to calculate the total profit of your network in your Profit and Loss report.

Some examples of passing revenue:

• If you making $5 for every lead you generate, you would set revenue=5
• If you are rebrokering offers from another affiliate network, you would set revenue=<the amount passed back> in the network that you are sending traffic too.
• If you are selling products through a store and making 100% of the sale amount, you would set revenue=<the sale amount>
• If you are not being paid per conversion -- for instance if you are paid per click, you would set revenue=0.

Gross

Gross is an optional value that represents the total amount of the conversion. It allows you to record that the amount earned by the network (revenue) may not match the amount of the conversion. Gross amount is displayed on the conversion detail report, and on the customer details page.

Some examples of passing gross:

• If you making $5 for every lead you generate, you would set gross to 0 or leave it unset. Gross doesn't apply to leads.
• If you are sending traffic to a store, you would set gross=<the sale amount>.

If your Offerit network earns a flat amount based on the total amount, reporting gross can provide you with extra information to explain the revenue amount. For instance, if a $30-$50 sale earns $10, and a $51+ sale earns $15, you could have revenue+gross amounts like:

• revenue=10&gross=43.50
• revenue=15&gross=55.75

Gross is also used any time you have an advertiser in Offerit who is paying based on a percentage of each sale. If an advertiser has an offer configured that costs the advertiser 10% of the conversion amount, the conversion pixel can pass back revenue=0,gross=<conversion amount>. Offerit will automatically calculate the revenue for your network based on the gross amount reported.

Landing Page Defaults

You can edit the landing page for your offers to set the default revenue or gross for that landing page. If there is a default set and no value passed back with the pixel, the default will be used. If there is no default and no value passed with the pixel, 0 will be used.

When you set affiliate commissions for an offer to be calculated as CPS percentage, Offerit defaults that calculation to be a percentage of revenue. If you wish to change that to calculate as a percentage of gross, you can do that by setting the "Affiliate Percentage Payouts" field to gross on the edit offer page.