Profit and Loss Report

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/advertiser/add_advertiser Affiliate GET /affiliate/get_links GET /affiliate/get_single_link GET /affiliate/search GET /affiliate/decode_trackingcode PATCH /affiliate/edit_affiliate PATCH /affiliate/payvia POST /affiliate/add_affiliate POST /affiliate/affiliate_login_ips Config GET /config/get_global_void_ips GET /config/get_global_post_ips GET /config/get_global_hostnpost_ips POST /config/add_global_void_ip POST /config/remove_global_void_ip POST /config/add_global_post_ip POST /config/remove_global_post_ip POST /config/add_global_hostnpost_ip POST /config/remove_global_hostnpost_ip Creative GET /creative/get_creatives GET /creative/get_creative_fields GET /creative/get_creative_rules PATCH /creative/delete_creative PATCH /creative/edit_creative PATCH /creative/edit_creative_rules PATCH /creative/undelete_creative POST /creative/add_creative POST /creative/add_creative_rule POST /creative/delete_creative_rules Customer PATCH /customer/set_customer_details PATCH /customer/lock PATCH /customer/unlock PATCH /customer/forget GET /customer/export Offer GET /offer/get_conversion_caps GET /offer/check_orderid_exists GET /offer/get_commission_changes GET /offer/get_details PATCH /offer/activate_offer PATCH /offer/edit_landing_page PATCH /offer/edit_offer PATCH /offer/pause_offer PATCH /offer/set_commission_change_payouts PATCH /offer/set_enabled_affiliates PATCH /offer/set_offer_categories PATCH /offer/set_offer_countries PATCH /offer/set_offer_goals PATCH /offer/set_offer_groups PATCH /offer/set_offer_marketing_types PATCH /offer/store_offer_ips POST /offer/add_commission_change POST /offer/add_landing_page POST /offer/add_offer POST /offer/add_tracking_domain Reporting GET /report/profitloss GET /report/transaction Transaction GET /transaction/transaction_payout_preview PATCH /transaction/transaction_update_revenue_by_orderid PATCH /transaction/transaction_update_revenue_by_transaction_hash POST /transaction/process_void POST /transaction/process_chargeback POST 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Rules Freeform Date Affiliate Custom Signup Offeritcode Tracking in Offerit Offerit Logos Void Conversions Remotely

The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table breaking down these statistics in text form. This helps to maintain accurate records on your offer's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss -- allowing you to see where any inaccuracies in your accounting may come from.

To view your Profit & Loss Report, go to the Reporting Admin. The Profit & Loss will be the first page displayed by default.

In the Profit & Loss Report page, there will be a search box, a Profit & Loss graph, and a Profit & Loss table. The search box allows you to narrow down your results by using various parameters, including parameters from Date Range, Affiliate, Offer, and Tracking.

The Profit & Loss graph shows a day-by-day breakdown of relevant statistics for your offers, including:

• Sales - How many visitors have completed your offer.
• Continuity - How many customers have renewed their membership.
• Refunds - How many customers requested refunded memberships.
• Reversals - How many times a payment reversal was charged that day.
• Page Views - How many overall Views your offer received.
• Unique Visitor - How many unique views your offer received.

The table at the bottom of the page displays all of the above statistics in a text form. This also includes a variety of other statistics, including exact dollar numbers of any income, loss, payouts, and fees accrued for each day.

Some figures in this report table will appear as hyperlinks. These figures can be moused over to view a brief breakdown of how these sums were calculated. Clicking on a statistic will take you to a detailed report about each statistic.

Offerit also offers the feature of being able to download a CSV dump for these statistics. To download this dump, simply click the "CSV" link under the search box.