Difference between revisions of "Common Terms"

Revision as of 10:24, 3 January 2012

Terms commonly used in Offerit documentation.

The Terms

Account Representative

A special affiliate account, created by the Commission Owner, who can manage other affiliates.

Admin (Webpage)

The administration interface in Offerit.

Admin (Person, Offerit)

A Commission owner or someone working on their behalf.

Advertiser

A special type of affiliate who has his own offers which the commission owner can utilize.

Affiliate

A person who makes referrals to one or more offers.

Cancel

An expiration of a customer record. See also: Expire

Chargeback

A notice from the biller that a customer rescinded a credit card transaction.

Commission

Defines how affiliates get paid. The commission owner may offer several different commissions.

Confirmation Page

The page used by the owner of an offer to denote an offer (or sale) has been completed.

Continuity

Any sale after the customer's first sale within a set period.

Continuity Amount

The amount recorded for repeated customer sales within the time frame for continuity.

Conversion

A term that is used whenever a visitor completes an offer or sale.

CPM

(Cost per thousand) This term is used to describe the commission type that pays out affiliates for every 1000 impressions.

Creative

Any advertisement tracked by Offerit. Includes landing page.

Credit

A refund issued to a customer. Most credits are chargebacks.

Cross Sell

When a surfer becomes a customer of more than one offer at once. Compare with Upsell.

Customer

Any visitor that has completed an offer.

Domain

The fully qualified domain name of your Offerit server.

Expire

Removing a customer's access. Most customers expire after 30 days. have expiration dates: a date when their access is removed. See also: Cancel

GeoIP

The geographic location of an Internet protocol (IP) address. For example, the IP address, 66.230.151.34, is registered in Weehawken, NJ, USA.

Impression

An affiliate statistic used to describe whenever a creative downloaded or displayed to visitors.

Initial Amount

The amount recorded for a customer's transaction when they complete an offer for the first time. Initial amounts are tied to an offer's landing pages.

Landing Page

A page containing preview content for an offer. Landing pages can be associated with a particular commission and may feature a popup chain.

Link Domain

An offer's subdomain that points to the commission owner's Offerit. For example: the site www.example.com could have the link domain signup.example.com.

Linkcode

A referral URL tracked by Offerit.

Offer

A product, service or lead that a visitor can preview and complete to become a customer.

Offerit

The http://www.offerit.com/ Offer affiliate tracking software.

Offeritcode

An encoded string of letters and numbers that contain information such as the affiliate, offer, landing page a to which a visitor's traffic is linked.

Override

An admin's ability to temporarily become an existing affiliate and view their statistics.

Partner

An affiliate who shares in part of a offer's total profit.

Pay Via

The method the payment processor uses to pay the affiliate.

Payment Dump

A file containing a list of transactions to be executed by the payment processor or imported into an accounting commission like Intuit Quickbooks.

Payment Processor

The company that sends payments to affiliates on the commission owner's behalf.

Commission Changes

Special commission rules in a commission.

Payout

The act of paying an affiliate through a payment processor using the commission rules.

Period

• Customer: The amount of time between continuity. A customer may only use one trial period. A recurring period continues until stopped.

• Affliate: The amount time between payment cycles. By default, Offerit payment cycles are bi-monthly, beginning on the 1st and 16th of the month.

Pixel Tracking

A way to track sales by displaying a pixel, otherwise invisible to the customer which triggers a tracking script, telling Offerit that an offer has been completed.

Popup

A web browser window opened by a JavaScript function. Offerit can show different popups to different visitor using a popup chain.

Popup Chain

The programing logic that determines when and which popup is displayed.

Postback

A special URL that commission owners can use to send customer account information to Offerit.

Commission Owner

The Offerit licensee responsible for creating commissions and offers.

Refund

A credit.

Shortname

An internal reference name for objects tracked by Offerit. Shortnames must be unique and cannot contain spaces or special characters.

Skin

The layout of your Offerit installation. Different user types have different skins.

Traffic Tag

A Offerit feature that lets affiliates track and organize their promotions for your offers.

Transaction Amount

The amount charged to a customer during a single billing period.

Visitor

Anyone that clicks on an affiliate tracking link or visits your offer who may become a customer.