Difference between revisions of "Common Terms"

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== The Terms ==
 
== The Terms ==
  
−
=== Account Representative ===
+
=== Affiliate Manager ===
−
A special [[Ct#Affiliate|affiliate]] account, created by the [[Ct#Program Owner|Program Owner]], who can manage other affiliates.
+
A special [[Ct#Affiliate|affiliate]] account, created by your [[Ct#Network (Person)|Network]], who can manage other affiliates.  See [[Affiliate Managers]].
  
 
=== Admin (Webpage) ===
 
=== Admin (Webpage) ===
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=== Admin (Person, Offerit) ===
 
=== Admin (Person, Offerit) ===
−
A [[Ct#Program Owner|program owner]] or someone working on their behalf.
+
Anyone from your [[Ct#Network|Network]] with Admin access, or who your [[Ct#Network (Person)|Network]] has given Admin access to.
 +
 
 +
=== Advertiser ===
 +
A special type of affiliate who has his own offers which the [[Ct#Network|Network]] can utilize.
  
 
=== Affiliate ===
 
=== Affiliate ===
−
A person who makes referrals to one or more [[Ct#Site|sites]].
+
A person who makes referrals to one or more [[Ct#Offer|offers]].
 +
 
 +
=== Campaign ===
 +
An affiliate linkcode customized with its own creative, [[Ct#SubID Set|SubID set]], etc, and can have its own unique postbacks. See [[Affiliate_Linkcode_Settings#Creating_a_New_Campaign|Campaigns]].
  
 
=== Cancel ===
 
=== Cancel ===
−
An expiration of a customer record.  See also: [[Ct#Expire]]
+
An expiration of a customer record.  See also: [[Ct#Expire|Expire]]
  
 
=== Chargeback ===
 
=== Chargeback ===
−
A notice from the [[Ct#Biller|biller]] that a [[Ct#Member|member]] rescinded a credit card transaction.
+
Occurs when a [[Ct#Customer|customer]] transaction is reversed. Usually accompanied by a fee from the biller (a bank, paypal, etc) for the reversal. Compare with [[Ct#Void|Void]].
  
 
=== Commission ===
 
=== Commission ===
−
Defines how [[Ct#Affiliate|affiliates]] get paid. The [[Ct#Program Owner|program owner]] may offer several different commissions.
+
Defines how [[Ct#Affiliate|affiliates]] get paid. Each offer has its own Commission.
 +
 
 +
=== Commission Changes ===
 +
Special commission rules in a [[Ct#Commission|commission]]. See [[Commission Changes]].
  
 
=== Confirmation Page ===
 
=== Confirmation Page ===
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=== Conversion ===
 
=== Conversion ===
 
A term that is used whenever a [[Ct#Visitor|visitor]] completes an [[Ct#Offer|offer]] or [[Ct#Sale|sale]].
 
A term that is used whenever a [[Ct#Visitor|visitor]] completes an [[Ct#Offer|offer]] or [[Ct#Sale|sale]].
 +
 +
=== CPM ===
 +
(Cost per thousand) This term is used to describe the commission type that pays out affiliates for every 1000 [[Ct#Impression|impressions]].
  
 
=== Creative ===
 
=== Creative ===
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=== Credit ===
 
=== Credit ===
−
A refund issued to a [[Ct#Member|member]].  Most credits are [[Ct#Chargeback|chargebacks]].
+
A refund issued to a [[Ct#Customer|customer]].  Most credits are [[Ct#Chargeback|chargebacks]].
−
 
 
−
=== Cross Sell ===
 
−
When a [[Ct#Surfer|surfer]] becomes a [[Ct#Member|member]] of more than one [[Ct#Site|site]] at once through a link on the [[Ct#Join Form|join form]].  Compare with [[Ct#Upsell|Upsell]].
 
  
 
=== Customer ===
 
=== Customer ===
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=== Domain ===
 
=== Domain ===
−
The [http://en.wikipedia.org/wiki/Fully_qualified_domain_name fully qualified domain name] of your Offerit server.
+
The [http://en.wikipedia.org/wiki/Fully_qualified_domain_name fully qualified domain name] of your Offerit server. See [[Tracking Domain]].
  
 
=== Expire ===
 
=== Expire ===
−
Removing a customer's access.  Most customers expire after 30 days. have expiration dates: a date when their access is removed.  See also: [[Ct#Cancel]]
+
Removing a customer's access.  Most customers expire after 30 days. See also: [[Ct#Cancel|Cancel]]
  
 
=== GeoIP ===
 
=== GeoIP ===
 
The geographic location of an Internet protocol (IP) address.  For example, the IP address, 66.230.151.34, is registered in Weehawken, NJ, USA.
 
The geographic location of an Internet protocol (IP) address.  For example, the IP address, 66.230.151.34, is registered in Weehawken, NJ, USA.
 +
 +
=== Impression ===
 +
An affiliate statistic used to describe whenever a creative is downloaded or displayed to visitors.
  
 
=== Initial Amount ===
 
=== Initial Amount ===
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=== Landing Page ===
 
=== Landing Page ===
−
A page containing preview content for an [[Ct#Offer|offer]].  Landing pages can be associated with a particular [[Ct#Commission|commission]] and may feature a [[Ct#Popup Chain|popup chain]].
+
A page containing preview content for an [[Ct#Offer|offer]].  Offers can have multiple landing pages.
 +
 
 +
=== Linkcode ===
 +
A referral [http://en.wikipedia.org/wiki/Uniform_Resource_Locator URL] tracked by [[Ct#Offerit|Offerit]].  See [[Linkcode]].
 +
 
 +
=== Network ===
 +
 
 +
The [[Ct#Offerit|Offerit]] software platform.
  
−
=== Link Domain ===
+
=== Network (Person) ===
−
An [[Ct#Offer|offer's]] [http://en.wikipedia.org/wiki/Subdomain subdomain] that points to the [[Ct#Program Owner|program owner's]] [[Ct#Offerit|Offerit]].  For example: the site ''www.example.com'' could have the link domain ''signup.example.com.''
 
  
−
=== Linkcode ===
+
Refers to the person(s) or company who has purchased the [[Ct#Offerit|Offerit]] software, creates offers, and pays out affiliates.
−
A referral [http://en.wikipedia.org/wiki/Uniform_Resource_Locator URL] tracked by [[Ct#Offerit|Offerit]].
 
  
 
=== Offer ===
 
=== Offer ===
−
A product, service or lead that a [[Ct#Visitor|visitor]] can preview and complete to become a [[Ct#Customer|customer]].
+
A product, service, or lead that a [[Ct#Visitor|visitor]] can preview and complete to become a [[Ct#Customer|customer]].
  
 
=== Offerit ===
 
=== Offerit ===
−
The [http://www.offerit.com/products/offerit/ Offer affiliate tracking software.
+
The http://www.offerit.com/ Offer affiliate tracking software.
  
 
=== Offeritcode ===
 
=== Offeritcode ===
−
An encoded string of letters and numbers that contain information such as the affiliate, offer, landing page a to which a visitor's traffic is linked.
+
An encoded string of letters and numbers that contain information such as the affiliate, offer, landing page a to which a visitor's traffic is linked.  See [[Offeritcode]].
  
 
=== Override ===
 
=== Override ===
−
An [[Ct#Admin (Offerit)|admin's]] ability to temporarily become an existing [[Ct#Affiliate|affiliate]] and view their statistics.
+
An [[Ct#Admin (Offerit)|admin's]] ability to temporarily become an existing [[Ct#Affiliate|affiliate]] and view their statistics. See [[Affiliate Override]].
  
 
=== Partner ===
 
=== Partner ===
−
An [[Ct#Affiliate|affiliate]] who shares in part of a [[Ct#Offer|offer's]] total profit.
+
An [[Ct#Affiliate|affiliate]] who shares in part of an [[Ct#Offer|offer's]] total profit.
  
−
=== Pay Via ===
+
=== Payvia ===
−
The method the [[Ct#Payment Processor|payment processor]] uses to pay the [[Ct#Affiliate|affiliate]].
+
The method by which the [[Ct#Network|Network]] sends payments to [[Ct#Affiliate|affiliates]].
  
 
=== Payment Dump ===
 
=== Payment Dump ===
−
A file containing a list of transactions to be executed by the [[Ct#Payment_Processor|payment processor]] or imported into an accounting program like [http://quickbooks.intuit.com/ Intuit Quickbooks].
+
A file containing a list of transactions to be executed by the [[Ct#Payment_Processor|payment processor]] or imported into an accounting commission like [http://quickbooks.intuit.com/ Intuit Quickbooks].
−
 
 
−
=== Payment Processor ===
 
−
The company that sends payments to [[Ct#Affiliate|affiliates]] on the [[Ct#Program Owner|program owner's]] behalf.
 
−
 
 
−
=== Payout Changes ===
 
−
Special payout rules in a [[Ct#Commission|commission]].
 
  
 
=== Payout===
 
=== Payout===
−
The act of paying an [[Ct#Affiliate|affiliate]] through a [[Ct#Payment_Processor|payment processor]] using the [[Ct#Commission|commission]] rules.
+
The act of paying an [[Ct#Affiliate|affiliate]] through a [[Ct#Payvia|Payvia]] using the [[Ct#Commission|commission]] rules.
  
 
=== Period ===
 
=== Period ===
−
*[[Ct#Customer|Customer]]: The amount of time between [[Ct#Continuity|continuity]]. A member may only use one ''trial period.''  A ''recurring period'' continues until stopped. 
+
*[[Ct#Customer|Customer]]: The amount of time between [[Ct#Continuity|continuity]].  
  
 
*[[Ct#Affliate|Affliate]]: The amount time between payment cycles. By default, Offerit payment cycles are bi-monthly, beginning on the 1st and 16th of the month.
 
*[[Ct#Affliate|Affliate]]: The amount time between payment cycles. By default, Offerit payment cycles are bi-monthly, beginning on the 1st and 16th of the month.
  
 
=== Pixel Tracking ===
 
=== Pixel Tracking ===
−
A way to track [[Ct#Sale|sales]] by displaying a pixel, otherwise invisible to the [[Ct#Customer|customer]] which triggers a tracking script, telling [[Ct#Offerit|Offerit]] that an [[Ct#Offer|offer]] has been completed.
+
A way to track [[Ct#Sale|sales]] by displaying a pixel, otherwise invisible to the [[Ct#Customer|customer]] which triggers a tracking script, telling [[Ct#Offerit|Offerit]] that an [[Ct#Offer|offer]] has been completed.  See [[Tracking in Offerit]].
  
 
=== Popup ===
 
=== Popup ===
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=== Postback ===
 
=== Postback ===
−
A special [http://en.wikipedia.org/wiki/Uniform_Resource_Locator URL] that [[Ct#Program Owner|program owners]] can use to send [[Ct#Customer|customer]] account information to [[Ct#Offerit|Offerit]].
+
A special [http://en.wikipedia.org/wiki/Uniform_Resource_Locator URL] used to send [[Ct#Customer|customer]] account information to [[Ct#Offerit|Offerit]].
−
 
 
−
=== Program Owner ===
 
−
The [[Ct#Offerit|Offerit]] licensee responsible for creating [[Ct#Commission|commissions]] and [[Ct#Offer|offers]].
 
  
 
=== Refund ===
 
=== Refund ===
 
A [[Ct#Credit|credit]].
 
A [[Ct#Credit|credit]].
 +
 +
=== Sale ===
 +
A type of [[Ct#Conversion|Conversion]] where a product or service is actually sold.
  
 
=== Shortname ===
 
=== Shortname ===
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=== Skin ===
 
=== Skin ===
−
The layout of your [[Ct#Offerit|Offerit]] installation.  Different user types have different skins.
+
The layout of your [[Ct#Offerit|Offerit]] installation.  Different user types have different skins.
 +
 
 +
=== SubAffiliate ===
 +
 
 +
A SubAffiliate (SubAff) is an outside person who helps an affiliate in promoting the [[Ct#Network|Netowork's]] offers.
 +
 
 +
=== SubID ===
 +
An [[Ct#Offerit|Offerit]] feature that lets [[Ct#Affiliate|affiliates]] track and organize their promotions for your offers.
  
−
=== Traffic Tag ===
+
=== SubID Set ===
−
A [[Ct#Offerit|Offerit]] feature that lets [[Ct#Affiliate|affiliates]] track and organize their promotions for your offers.
+
A collection of [[Ct#SubID|SubIDs]] used to organize your traffic.
  
−
=== Transaction Amount ===
+
=== Tracking Domain ===
−
The amount charged to a [[Ct#Customer|customer]] during a single [[Ct#Period|billing period]].
+
An [[Ct#Offer|offer's]] [http://en.wikipedia.org/wiki/Subdomain subdomain] that points to the [[Ct#Network|Network]]. For example: the site ''www.example.com'' could have the tracking domain ''signup.example.com.''  See [[Tracking Domain]].
  
 
=== Visitor ===
 
=== Visitor ===
−
Anyone that clicks on an affiliate tracking link or visits your [[Ct#Offer|offer]] who may become a [[Ct#Customer|customer]].
+
Anyone that clicks on an affiliate tracking link or visits your [[Ct#Offer|offer]]. May become a [[Ct#Customer|customer]].
  
−
[[Category:Offerit Products]]
+
=== Void ===
 +
A cancelled transaction, as though the transaction never occurred.  Compare with [[Ct#Chargeback|Chargeback]].

Latest revision as of 15:19, 2 August 2013

Terms commonly used in Offerit documentation.

The Terms

Affiliate Manager

A special affiliate account, created by your Network, who can manage other affiliates. See Affiliate Managers.

Admin (Webpage)

The administration interface in Offerit.

Admin (Person, Offerit)

Anyone from your Network with Admin access, or who your Network has given Admin access to.

Advertiser

A special type of affiliate who has his own offers which the Network can utilize.

Affiliate

A person who makes referrals to one or more offers.

Campaign

An affiliate linkcode customized with its own creative, SubID set, etc, and can have its own unique postbacks. See Campaigns.

Cancel

An expiration of a customer record. See also: Expire

Chargeback

Occurs when a customer transaction is reversed. Usually accompanied by a fee from the biller (a bank, paypal, etc) for the reversal. Compare with Void.

Commission

Defines how affiliates get paid. Each offer has its own Commission.

Commission Changes

Special commission rules in a commission. See Commission Changes.

Confirmation Page

The page used by the owner of an offer to denote an offer (or sale) has been completed.

Continuity

Any sale after the customer's first sale within a set period.

Continuity Amount

The amount recorded for repeated customer sales within the time frame for continuity.

Conversion

A term that is used whenever a visitor completes an offer or sale.

CPM

(Cost per thousand) This term is used to describe the commission type that pays out affiliates for every 1000 impressions.

Creative

Any advertisement tracked by Offerit. Includes landing page.

Credit

A refund issued to a customer. Most credits are chargebacks.

Customer

Any visitor that has completed an offer.

Domain

The fully qualified domain name of your Offerit server. See Tracking Domain.

Expire

Removing a customer's access. Most customers expire after 30 days. See also: Cancel

GeoIP

The geographic location of an Internet protocol (IP) address. For example, the IP address, 66.230.151.34, is registered in Weehawken, NJ, USA.

Impression

An affiliate statistic used to describe whenever a creative is downloaded or displayed to visitors.

Initial Amount

The amount recorded for a customer's transaction when they complete an offer for the first time. Initial amounts are tied to an offer's landing pages.

Landing Page

A page containing preview content for an offer. Offers can have multiple landing pages.

Linkcode

A referral URL tracked by Offerit. See Linkcode.

Network

The Offerit software platform.

Network (Person)

Refers to the person(s) or company who has purchased the Offerit software, creates offers, and pays out affiliates.

Offer

A product, service, or lead that a visitor can preview and complete to become a customer.

Offerit

The http://www.offerit.com/ Offer affiliate tracking software.

Offeritcode

An encoded string of letters and numbers that contain information such as the affiliate, offer, landing page a to which a visitor's traffic is linked. See Offeritcode.

Override

An admin's ability to temporarily become an existing affiliate and view their statistics. See Affiliate Override.

Partner

An affiliate who shares in part of an offer's total profit.

Payvia

The method by which the Network sends payments to affiliates.

Payment Dump

A file containing a list of transactions to be executed by the payment processor or imported into an accounting commission like Intuit Quickbooks.

Payout

The act of paying an affiliate through a Payvia using the commission rules.

Period

  • Affliate: The amount time between payment cycles. By default, Offerit payment cycles are bi-monthly, beginning on the 1st and 16th of the month.

Pixel Tracking

A way to track sales by displaying a pixel, otherwise invisible to the customer which triggers a tracking script, telling Offerit that an offer has been completed. See Tracking in Offerit.

Popup

A web browser window opened by a JavaScript function. Offerit can show different popups to different visitor using a popup chain.

Popup Chain

The programing logic that determines when and which popup is displayed.

Postback

A special URL used to send customer account information to Offerit.

Refund

A credit.

Sale

A type of Conversion where a product or service is actually sold.

Shortname

An internal reference name for objects tracked by Offerit. Shortnames must be unique and cannot contain spaces or special characters.

Skin

The layout of your Offerit installation. Different user types have different skins.

SubAffiliate

A SubAffiliate (SubAff) is an outside person who helps an affiliate in promoting the Netowork's offers.

SubID

An Offerit feature that lets affiliates track and organize their promotions for your offers.

SubID Set

A collection of SubIDs used to organize your traffic.

Tracking Domain

An offer's subdomain that points to the Network. For example: the site www.example.com could have the tracking domain signup.example.com. See Tracking Domain.

Visitor

Anyone that clicks on an affiliate tracking link or visits your offer. May become a customer.

Void

A cancelled transaction, as though the transaction never occurred. Compare with Chargeback.

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