View source for Profit and Loss Report

{{Offerit Manual
| show_reporting_admin_section = true
| show_report_breakdowns_section = true
}}

The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table breaking down these statistics in text form. This helps to maintain accurate records on your offer's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss-- allowing you to see where any inaccuracies your accounting may come from. 

To view your Profit & Loss Report, go to the [[Offerit Reporting Admin|Reporting Admin]]. The Profit & Loss will be the first page displayed by default.

In the Profit & Loss Report page, there will be a search box, a Profit & Loss graph, and a Profit & Loss table. The search box allows you to narrow down your results by using various parameters, including parameters from Date Range, Affiliate, Offer, and Tracking.

<!-- Example P&L Graph -->

The Profit & Loss graph shows a day-by-day breakdown of relevant statistics for your [[Ct#Offer|offers]], including:

* '''Sales''' - How many [[Ct#Visitor|visitors]] have completed your offer.
* '''[[Ct#Continuity|Continuity]]''' - How many [[Ct#Member|members]] have renewed their membership.
* '''[[Ct#Refund|Refunds]]''' - How many [[Ct#Customer|customers]] requested refunded memberships.
* '''Reversals''' - How many times a payment reversal was charged that day.
* '''Unique Visitor''' - How many unique views your offer received.
* '''Page Views''' - How many overall Views your offer received.

The table at the bottom of the page displays all of the above statistics in a text form. This also includes a variety of other statistics, including exact dollar numbers of any income, loss, payouts, and fees accrued for each day.

Some figures in this report table will appear as hyperlinks. These figures can be moused over to view a brief breakdown of how these sums were calculated. Clicking on a statistic will take you to a detailed report about each statistic.

[[Offerit]] also offers the feature of being able to download a CSV dump for these statistics. To download this dump, simply click the "CSV" link under the search box.

[[Category:Offerit Statistics Reports]]